We build food brands that sell
What We Build
Not just flavour. Not just branding. We build the whole thing, properly.
Most food ideas get stuck somewhere between the recipe and reality.
That’s where we come in.
Whether you’re launching your first product, opening a delivery brand, or scaling an entire range, we build food businesses that are profitable, scalable, compliant, and craveable.
It’s not about making something that just looks good. It’s about making something that works in a real kitchen, or on a retail shelf and sells again and again.
At The Food Builder, we focus on four pillars that every serious food business needs:
Menus That Perform
Smart, costed, crave-driven menus for kitchens, dark kitchens, and delivery. Built for service speed, margin control, and mouth-watering results.
Sauces & Products That Scale
From first batch to full production: sauces, dressings, dips, seasonings, and beyond. Hot-fill, shelf-stable, tested, and ready to fly.
Brands With Bite
Naming, tone, visuals, and identity: sharp, standout, and story-driven. Because if you’re not saying something different, you’re just noise.
Systems That Work
HACCP, SFBB, costings, prep flow, training packs, supply chains. The stuff that holds it all together, done right from day one.
I’m Olly – chef, food developer, and more. I’ve run restaurants, launched sauces, and built brands for kitchens, retailers, and even pop culture icons like Atari. Now, I help founders, chefs, and investors take their food ideas and build them into the real thing - honest, scalable, and ready to serve.
Olly
Got a great food idea, but no idea what comes next?
Most food brands don’t fail on flavour.
They fail on planning, process, and scale.
That’s where we come in.
We help founders, chefs, and food businesses turn ideas into real-world products, scalable menus, and standout brands, built properly from the ground up.
Latest Posts
What No One Tells You About Launching a Food Brand
You’ve got a big idea. A sauce, a snack, a ready meal, a condiment range, maybe a brand you can already see in supermarkets. So…
Your Sauce Isn’t Ready (And That’s Okay)
You’ve got a sauce. People love it. It crushes on wings, your mates ask for bottles, and someone once said, “You should sell this.”So now…
Menus That Look Sexy But Don’t Sell
There’s a certain type of menu that makes everyone say “ooooh” — and then quietly loses you money. It’s the kind of menu that gets…
How We Can Work Together
No fixed prices. No one-size-fits-all. Just real support, tailored to your needs.
Here are three ways we typically work with clients — whether you’re just starting out or ready to scale.
For founders with an idea, a recipe, or a rough plan — and no clue where to start.
Concept and brand strategy session
Flavour + format review
(sauce, product, or menu)
Feasibility feedback blunt, honest, no fluff
Recommended next steps + supplier insights
Follow-up Q&A support
Perfect for: Food entrepreneurs, side hustlers, early-stage dreamers
“Is this idea worth building?” Let’s find out.
For brands that need hands-on development, recipes, systems, and structure.
Product and/or menu development
Full HACCP and food safety planning
Kitchen ops and prep systems
Costings and margin planning
Brand positioning and tone of voice
Supplier mapping and manufacturer support
Perfect for: New brands, ghost kitchens, manufacturers
“We’ve got a big idea — we just need the right build.”
For existing brands that want to grow, pivot, or finally get it right.
Brand audit and product review
Reformulation or range extension
Packaging and compliance updates
Margin rescue and SKU streamlining
Menu simplification and relaunch strategy
Ongoing consulting support (weekly/monthly)
Perfect for: Scaling brands, investor-backed teams, retail ranges
“We’ve launched. But we need to level up — fast.”
Not sure where you fit? Use the contact form and let’s figure out the right build for your food business.
Contact
Got a food idea, menu concept, or product that needs a proper plan?
Whether you’re just getting started or knee-deep and stuck, Olly’s here to help.
Fill in the form and let’s talk about how we can bring your idea to life, scale it properly, and avoid the expensive mistakes.
65 Murdock Road
Bedford
MK41 7PL
United Kingdom