Olly is a food industry powerhouse with over 20 years of experience across restaurants, pubs, catering, product development, and brand creation. He’s not just a chef. Not just a consultant. He’s the guy food brands call when they need to get it right — from plate to packaging.
He started in the kitchen, working his way up to executive chef and then group operator, running seven award-winning pubs and restaurants across the UK. From starter boards and seasonal mains to house cocktails, bar snacks, and desserts, he’s written menus that sold, scaled, and built reputations.
But that was just the start.
Olly doesn’t just know how to cook. He knows how to make food work as a business. That’s what makes him different — and that’s why brands come back.
Sauces, pastes, dressings, spice blends
pH-balanced, shelf-stable, hot-fill ready
Retail, foodservice, and delivery-optimised recipes
Allergen control, HACCP, and SFBB compliant
Fast casual, dark kitchen, QSR, and pub group experience
Full menu builds — from bar snacks to 3-course concepts
Kitchen flow planning and ops advice
Scalable systems for staff, stock, and service
Brand naming, tone of voice, positioning
Product-market fit and consumer targeting
Strategic builds for founders, chains, and investors
Packs, labels, packaging – all built to scale
Olly doesn’t stop at the plate. He’s developed cocktail menus, drink pairings, and food-led bar concepts that create full guest experiences — not just meals. He understands how flavour, function, and theatre all play their part in the commercial success of a menu.
Through one of his companies Sauce Shed Ltd, Olly has helped launch, reformulate, or support:
Over 1000 sauce and food products
Dozens of virtual food brands (menus + systems)
Collaborations with global names like Atari® and Street Fighter™
Unique projects like Dead Cow Vodka and Nutty Professor Peanut Butter
High-growth challenger products in the BBQ, chilli, vegan, and dipping sauce categories
Whether it’s a Nando’s-style sauce range, a Korean street food dark kitchen, or a product line built for wholesalers, Olly knows how to get it off the ground and keep it flying.
Olly has also trained:
Caterers launching branded sauces or own-labels
Chefs upgrading their HACCP understanding
Franchise operators on consistent food delivery
New founders on what “ready for retail” actually means
He speaks fluent “food” and fluent “business.” That means his advice is never vague. It’s sharp, actionable, and always focused on the end goal — getting your food out there, safely, profitably, and proudly.
Food & drink startups
Ghost kitchens & delivery brands
Sauce producers & contract manufacturers
Multi-site restaurants launching DTC
Investment groups building product portfolios
Creators with an idea, but no clue what to do next
If you’re building something food-related — a menu, a product, a brand, a system — and want help from someone who’s done it, scaled it, and still loves it…
Olly is your guy.
No fluff. No filler. Just honest, grounded, brilliant food consultancy from someone who’s done the work and still gets his hands dirty when it counts.
Got a food idea, menu concept, or product that needs a proper plan?
Whether you’re just getting started or knee-deep and stuck, Olly’s here to help.
Fill in the form and let’s talk about how we can bring your idea to life, scale it properly, and avoid the expensive mistakes.
65 Murdock Road
Bedford
MK41 7PL
United Kingdom
t: +44 (0)7340 254455